Awesomeness is No More.
The Turtleneck Messiah has passed away.
I usually write when I’m very happy or when I’m in sarcasticdenial. But this is one time where I have to write because I need to vent acertain amount of sadness. It’s weird, I have not even seen this man but then Ifeel a loss. Almost as if it’s personal. Many whom I know felt the same way. Iguess that’s the biggest tribute you can pay to this man.
Owning an Apple product was a dream. I bought my iPhone 4 recentlyand felt a certain achievement. Steve Jobs, created a product which can give everyowner a certain sense of pride.
Much before I even started a MBA course, he was my marketingguru. I read a lot of biographies about him and he opened the world ofmarketing to me. His techniques and ideas were path breaking. Jobs used to say,to sell a product there are 3 most important things – “Make it as small aspossible, Make it very easy to use (3 touches at the most to reach yourdestination) and give it an amazing packing”. True, for any product. Apple didn't change a phone or a computer, Apple told how aphone or a computer should be.
iPOD – Jobs, gave music a new sound.
Mac – Jobs, gave PC/Laptops not a window but a whole Door.
iPAD – Jobs, knew the future. Sorry, he was one of thecreators of the future.
iPhone – Jobs, got the right number always.
PIXAR – Jobs, got thekid inside you to live forever.
Yes, we all have heard of his dictatorship, unpleasantincidents of his policies and arrogance. Even at times how he never created theproducts but copied them. Well, might be true. But who doesn’t have a littlebad in them. He was human after all. He too died.
But then, the Blue jeans and Black Tee man has not left alegacy, he has created one that will inspire the world of creativeness. He willremain a legend as he was in life. Your timelines and walls have great stuffabout this man today. He has taken over your digital world in death too. Likeone commentator said, “The fact that you heard of his demise through his deviceis in itself a tribute to him”. Word!
Steve will be remembered not only for his products, not onlyfor his branding a bitten apple as creativeness, not only for his amazingrhetoric, not only for his creative marketing. He will be remembered because heis a part of you and me in some way or the other. Hold an apple product; you willthen nod your head in acceptance of my words.
Steve was an inspiration that will not die. Yes, we will haveamazing people in this earth who will continue to break the way we looked attechnology. But then, not every day we get a Messiah. Inhis own words, “Why join the navy when you can be a pirate?”
I still think maybe he will breathe again suddenly and say his famous - "THERE'S ONE MORE THING...."
Stay Hungry, Stay Foolish