So every time I go back to India, I steal something from my 'bachpan box'. Dad has these boxes where he has stored all the memorabilia from our childhood. The last time I was there, I got back a bound collection of Amar Chitra Katha comics, which for some strange reason, he actually allowed me to bring back. Yes, sometimes he says no. He says I can open the boxes and look at the stuff, but I can't take them away with me. I strongly believe that he still thinks of me as a pigtailed tiny tot who can't keep her books properly. I should remind him that I now have a pigtailed (well, almost) tiny tot myself.
A few weeks ago, I was looking for some light reading and found it in my bookshelf. A burst of memories flooded me, as I flipped through the yellowed pages, and examined the tattered front and back covers. Bound in newspaper from the early 80s. Check. Eyes of the 'cover girl' neatly coloured with red ink by the brat that was me. Check. Off-centre bindi. Check. Label with the world's worst handwriting on it. Check. (It is better now. I think.) 'Ghar na naam' on the label (since it was not a school book). Check. (Yes, yes, one of my nicknames is Kuku, given by my dad. Beats me why and when I overwrote 'Cuckoo' on it. Perhaps I felt that it suited me more.)
After I had finished devouring the stories from Indian mythology and history, I turned to the advertisements. I found some absolute gems from the early 80s. Enjoy! And if you have never seen these ads before, get outta my bar now, you're too young to be here! :/
OMG they actually printed the prices of their competitors' products in their ad!
Check out the poor resolution of the graphics.
Camel! My sister and I painted with Camel paints all the time! I think the brand is still around? They may not be calling their paints "bright and gay" anymore though.
Poppins! Why did they have a strange number like 13 in each pack?
The moment I saw this ad, I thought of Nandini
and how she would shake her fist at it. Actually I, too, would shake my fist, but my fist is nothing compared to hers. Click on the picture to read the text, especially the second paragraph.
Gems! M&Ms just don't do it for me.
I hate gum. Chewing gum. Bubblegum. All kinds of gum. But I do remember the craze of the NP 007 gum.
OMG Amar Chitra Katha records!!