Indian telecom industry is one of the fastest growing in the world with an average of 18 million subscribers added every month. Contrary to other industries, Indian telecom industry showed no signs of recession and created job opportunities like never before. The success story of the Telecom Sector in India, until recently, seemed like a fairy tale. But the concerns are now visible and are been talked about. The smooth sailing ship of Telecom sector hit troubled waters after the un-veiling of the 2G scam. Other concerns include – reducing ARPU, MOU due to intensely fought tariff wars, hyper-competition
, plunging profit margins, spectrum scarcity and oversupply. The highlighted text is an area of concern and the experts have voiced their Views regarding this.
However, the growth drivers are equally strong and they include – Data card and other Future trends in wireless internet, m ~ VAS, m ~ Advertising, Rural VAS, Convergence of Services, m ~ Commerce and growth in Handset market. But numbers speak louder than words, that’s our AD ~ View.
AD ~ View found out that the next wave of growth may look something like the following, what is your VIEW:
Now let’s talk about the AD ~ vertisement spending by the Service Providers. The numbers will make it clear if the pockets have that depth. The relevance of the memorable AD ~ Campaigns like ‘Har ek Friend…’, ‘The Pug’, ‘The Zoozoo’, ‘What an Idea Sirjee’ is now in question as per the current market situation. There are concerns about the Future AD ~ Focus among the service providers. What will improve the ARPU numbers – the Celebrity Ambassador, the Buzz created by the campaign, the focused communication about the VAS or other related service or a combination of everything? P.S :This material is not exhaustive, the questions of discussion will be declared at the start of the contest, be ready with the Facts and ATB...!!!