How many of us feel nostalgic when we hear the words ‘kuch khaas hai zindagi mein’….Remember those times running to your television set as soon as we heard this familiar tune? This was one of the most successful campaigns by Cadbury in India.
We were all mesmerized by the look, the feel and the emotions the ads portrayed. It had an emotional appeal and was focused on bringing out the spontaneity and impulsiveness of a child in adults.
The brain child of ad maker Piyush Pandey from O & M won the ad campaign of the century from the Ad Club of Mumbai. Insightful, creative and great music made it a timeless work of advertisement which we cherish even today. So go ahead remember those ‘khaas’ moments in your lives and grab a Cadbury to celebrate…..
Kuch Khaas hai..... zindagi mein... Kuch baat hai... zindagi mein.....Baat hai..... Khaas hai...... Kuch swad haiiii ......Kya swad hai zindagi mein.... Cadbury Dairy Milk - THE SWEET TASTE OF SUCCESS!