Sant Brandeshwar Maharaj - #1 - Brand ambassadors

Author : ADverb      Blog : AD-vent !      Date : 1/25/2013 8:34:00 PM

'Sant Brandeshwar Maharaj - Pravachan #1Ghar pe khali baitha joTV khol ke dekha joAds k beech mein match ko dekhaSir khujaya aur ye sochaShahrukh dikha na airtel meinHar ek friend zaruri huaCoke mein Aamir nadaarad thaUska funda “crazy” huaIdea mein Jr Bacchan GayabBas dikha Honey BunnyQuality saare ads mein thi hePar gayab CelebrityFanta ne Aasin ko chhodaSharan li Animation kiContent pe dhyaan gaya abBas parvaah presentation kiFir 2012 ko rewind kiyaDekha ye toh trend chala haiAb f(...)'

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Bringo Revolution

Author : ADverb      Blog : AD-vent !      Date : 1/25/2013 8:33:00 PM

'Bringo Revolution- A concern for today’s marketer?- Abhishek PuriFlipping through the channels of my car radio (a habit I must confess is annoying to other passengers), I stop at an unusual pseudo-romantic (there is a term) number where the female lead requests her beloved to stick her photograph “fevicol se”. Well, nothing unusual in this, after all this how we all speak, isn’t it? Even the prequel to the movie had a song, a huge hit, with the word “Zandu Baam” in it. And believe y(...)'

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Fear Marketing - "Buy this or else"

Author : ADverb      Blog : AD-vent !      Date : 1/25/2013 8:33:00 PM

'Fear Marketing - "Buy this or else" - Mohnish BhatiaIn the recent past, cable TV digitization was rolled out with a deadline of 31st October 2012 in Mumbai and 3 other metros.  Ads were splashed on every channel with the white noise of a blank television screen highlighting the core message – Buy a set top box or you can’t watch television anymore, through the ‘Go digital or go black’ tagline.  My family, fearing that their TV viewing would be affected, quickly rushed(...)'

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Comics - Your Personal Brand

Author : ADverb      Blog : AD-vent !      Date : 1/24/2013 6:23:00 AM

'via  http://www.savagechickens.com/2010/08/personal-brand.html'

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Comics - Terms of Use

Author : ADverb      Blog : AD-vent !      Date : 1/24/2013 6:18:00 AM

'via  http://tomfishburne.com/2012/12/terms-of-use.html'

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ADverb & CARKHANA.com presents AD - View in association with MBASkool.com : CASELET for Day 2

Author : ADverb      Blog : AD-vent !      Date : 8/24/2012 10:40:00 PM

'AD - View Caselet - Day 2: The Indian auto industry:The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers(...)'

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ADverb & CARKHANA.com presents AD - View in association with MBASkool.com : CASELET for Day 1

Author : ADverb      Blog : AD-vent !      Date : 8/24/2012 5:06:00 AM

'ADverb & CARKHANA.com – Caselet IE-commerce in India is ubiquitous now. Everything from books to tablets to baby products is being sold online. Post-last year's hype and this financial year's much-needed consolidation, some key business models have emerged in the market and these are being carefully watched by the insiders as well as external stakeholders.Based on the online retail spectrum, there are 2 key models (in terms of product offerings and interface with value chain) –1(...)'

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The First Week that Wasn't @ NMiMS.

Author : ADverb      Blog : AD-vent !      Date : 6/26/2012 2:43:00 PM

'The First Week that Wasn't @ NMiMSHey folks, we hear you are at CAMPUS. Yeah, we know there isn’t really a campus; it’s more of a “floor-pus”. So you guys now officially NMites...Narcissist, hope the Induction week was fun!!! Well,this is our take on things that didn’t happen during your Induction Week @ NMiMS . Note the small ‘i’, check the logo, that’s how college name is written. We don’t have any idea why it is so, but there are many theories around, and you are welcome to (...)'

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AD ~ View Finals: Live Online Discussion with NMiMS Alumni

Author : ADverb      Blog : AD-vent !      Date : 2/13/2012 3:10:00 PM

'    AD ~ View Final Round : "m-Powering India...the story so far..."'

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“m-Powering India: the Story so far...”

Author : ADverb      Blog : AD-vent !      Date : 2/13/2012 12:09:00 PM

'     Indian telecom industry is one of the fastest growing in the world with an average of 18 million subscribers added every month. Contrary to other industries, Indian telecom industry showed no signs of recession and created job opportunities like never before. The success story of the Telecom Sector in India, until recently, seemed like a fairy tale. But the concerns are now visible and are been talked about. The smooth sailing ship of Telecom sector hit troubled (...)'

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AD ~ View : Elimination Round...the Brand ~ Cloud Quiz

Author : ADverb      Blog : AD-vent !      Date : 2/12/2012 4:25:00 PM

'   The Brand ~ Cloud          - by Team ADverb'

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The Bar

Author : ADverb      Blog : AD-vent !      Date : 1/23/2012 3:08:00 PM

'It’s a marketing bar. 3 rules are to be followed at all times.Rule1: Only marketing guys allowed.Rule2: No suits. Due to this rule there’s a by-rule which states “HIYMY has to be criticized at all times”Rule3: You are not supposed to disclose the identity of your company. The place is full at this time of the year. It’s not because of any football or cricket season, next week is the quarterly sales review week at every company and none of them are meeting their respective targets. T(...)'

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Kuch Khaas Hai Zindagi Mein

Author : ADverb      Blog : AD-vent !      Date : 11/25/2011 4:22:00 PM

'How many of us feel nostalgic when we hear the words ‘kuch khaas hai zindagi mein’….Remember those times running to your television set as soon  as we heard this familiar tune? This was one of the most successful campaigns by Cadbury in India.We were all mesmerized by the look, the feel and the emotions the ads portrayed. It had an emotional appeal  and was focused on bringing out the spontaneity and impulsiveness of a child in adults.The brain child of ad maker Piyush Pan(...)'

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Zomato and Nissan Presents ADEATE 2011:Final Results...!!!

Author : ADverb      Blog : AD-vent !      Date : 11/16/2011 2:43:00 PM

'Hello All,Greetings from Team ADverb!!!They came, they explored the streets, they understood the spirit of Mumbai and in the end Creativity was the clear Winner...!!!In a true ADverb Spirit, during two days of ADEATE 2011, presented by ZOMATO and Nissan, all participants patronized the mantra of 'Be Simple,Non-Obvious and Impactful'. Heartiest Congratulations to all the participants, who stunned one and all with their creative inputs.On behalf of Team ADverb, special thanks to our j(...)'

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ADeate 2011 @ NMiMS, Mumbai - Registrations

Author : ADverb      Blog : AD-vent !      Date : 10/29/2011 8:24:00 AM

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Brands & Environmental Sustainability

Author : ADverb      Blog : AD-vent !      Date : 10/16/2011 7:04:00 PM

'       Environmental protection, once regarded as a fringe activity, now has widespread public support. A slew of brands have started focussing on environmental management in recent times. Credit goes to the increasing awareness of consumers and role of whistle-blower entities.       A case in point is BP oil spill, termed as the worst environmental disaster by US president Mr. Obama. Green groups rang alarm bells for the c(...)'

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ADverb iTribute on Facebook...

Author : ADverb      Blog : AD-vent !      Date : 10/11/2011 8:40:00 PM

''Steven Paul Jobs' - the name is Enough.He is a personality who needs no introduction. But we shall still try…He is Reed College’s most famous dropout, Apple Co-Founder, Founder of NeXT (after his ouster from Apple), PIXAR founder and again, in 1996, the iCEO of Apple.Steve had a strong Indian connection, heralded by Prasadam - a free weekly meal at a local Hare Krishna Temple in Portland. Steve, in his early years, traveled to India for spiritual enlightenment and returned as a Zen(...)'

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~~~ iTribute ~~~

Author : ADverb      Blog : AD-vent !      Date : 10/11/2011 8:23:00 PM

'He is a personality who needs no introduction. But we shall still try…He is Reed College’s most famous dropout, Apple Co-Founder, Founder of NeXT (after his ouster from Apple), PIXAR founder and again, in 1996, the iCEO of Apple.Steve had a strong Indian connection, heralded by Prasadam - a free weekly meal at a local Hare Krishna Temple in Portland. Steve, in his early years, traveled to India for spiritual enlightenment and retu(...)'

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The Storybook of India

Author : ADverb      Blog : AD-vent !      Date : 9/30/2011 12:33:00 PM

'       Chacha chaudhuri , Naagraj  and  Supercommando Dhruv are what came to my mind when I came to know about leisure reading. Interesting thing about them was that they were invincible, intelligent and easy to comprehend. Or sometimes it could be Champak, Nandan  and Chandamama.  And reading English for leisure was the remotest possibility. How could someone read english  for fun? Then I met some people who used to read Laurel(...)'

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Airtel's Campaign: A lot of Air and nothing to Tell?

Author : ADverb      Blog : AD-vent !      Date : 9/22/2011 1:41:00 PM

'        The new Airtel campaign ‘Har ek friend zaruri hota hai’ has been heralded as the next big thing in advertising. Within a few days of its launch, the jingle was on everyone’s mind and facebook walls. An ad hasn’t attracted this much attention since the popular Happydent ‘Muskura le’ commercial. We have consumers and ad gurus swooning to both the catchy tune and the sheer brilliance of this ad. This should be great news for Airtel which was r(...)'

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